| J.Crew: Are Americans Ready to Dress Down? |
| 作者姓名：Sheri Lambert, Brooke Reavey |
| 商品類型：Case (Field) | 商品編號：W27129 |
| 出版日期：2022/04/25 | 內容長度：12 頁 |
In July 2019, J.Crew Group Inc., a multi-brand, multichannel specialty US clothing retailer, was investigating a launch within a new apparel category. The company’s marketing research manager had been tasked with interpreting trends and market potential within the industry as well as primary customer research, to recommend a new product line that would increase revenues. She saw three main potentially viable options in the rental, resale, and athleisure .....more
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| J.Crew: Are Americans Ready to Dress Down? - Teaching Note |
| 作者姓名：Sheri Lambert, Brooke Reavey |
| | 商品編號：W27130 |
| 出版日期：2022/04/25 | 內容長度：11 頁 |
Teaching note for product W27129.
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| J.Crew: Are Americans Ready to Dress Down? - Student Spreadsheet |
| 作者姓名：Sheri Lambert, Brooke Reavey |
| | 商品編號：W27131 |
| 出版日期：2022/04/25 | 內容長度：323 頁 |
Spreadsheet to accompany product W27129.
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